The Fletcher Challenge Art Collection

It is reasonably common for corporate or professional offices throughout New Zealand to display paintings, sculpture or ceramics in their premises. It frequently occurs that members of staff employed in such places develop a lively interest in what hangs on their own office walls and in the corporate corridors. By this exposure many are encouraged to think about aesthetic values, to pursue an interest in art and to discover that, far from being an area of mystery the visual arts have much to contribute to their lives. A significant number become collectors of painting. Such was certainly the case at Fletcher Challenge Limited where a collection of New Zealand paintings was initiated in 1962.

Before 1962 the panelled plywood walls of the offices of what was then called Fletcher Holdings were sparsely decorated. The company's Penrose Head Office, designed by the architect Henry Kulka in 1940, exhibited architectural qualities of great simplicity and elegance; it was not intended that paintings should form part of the decorative scheme. Such was also generally the case in Head Offices throughout New Zealand although many chose to exhibit the ubiquitous hand-coloured White's Aviation aerial photographs.

The story of the Fletcher Holdings’ collection's almost accidental beginning belies the status of the Fletcher Trust Collection as New Zealand's major corporate collection.

J.B.C. Hoyte.

In early 1962 Mr J.C. Fletcher, now Sir James Fletcher, was telephoned by Peter Webb at that time employed by the Auckland firm of art auctioneers, Geo. Walker Limited. The purpose of his call was to inquire whether Fletcher Holdings would be interested in acquiring five New Zealand watercolours by the nineteenth century painter J.B.C. Hoyte. Accompanied by George Fraser, Managing Director, Fletcher Group Services, Sir James inspected the works at Walker's Queen Street premises and agreed to purchase all five works for a price which has gone down in legend as " ₤300 or thereabouts ". The five paintings, three rural scenes in the Coromandel and two of the town of Coromandel, were hung in the Fletcher Holdings dining room.

According to George Fraser's introduction to the 1981 Fletcher Collection catalogue, two things then happened almost simultaneously: an interest was created at Fletcher's in early New Zealand art and it became known to dealers that the company was interested in purchasing such works.

From then on buying continued on a modest scale. George Fraser, chief encourager and guardian of the growing collection, formed an unofficial art committee consisting of Sir James and Lady Fletcher and their son, Hugh Fletcher.

By 1967, when the company's new premises at called Fletcher House, 810 Great South Road, Penrose was nearing completion, a worthwhile collection of nineteenth century and early twentieth century New Zealand art had been assembled. However, the size of the new premises determined that a greater number of paintings would shortly be required.

The next initiative came from Peter Bromhead, at the time engaged as Interior Designer of Fletcher House. It was he who, using a specially constructed model, persuaded the architect Hugh Phillips and the Building Committee to consider abandoning the dark wood panelled walls traditionally used for executive floors and instead to permit white walls which could then be advantageously hung with contemporary paintings. Peter Bromhead was instructed to recommend some contemporary paintings by major New Zealand artists for the purpose. In this initiative he was greatly assisted by J.H. Churton, General Manager and Director, Fletcher Trust and Investment.

 COLIN MCCAHON (B.1919,D.1987)

In retrospect he could hardly have done better than Colin McCahon's 1965 July Waterfall and Gordon Walters' 1967 koru painting Tahi, both of which were immediately purchased. These two paintings formed the basis of a collection of contemporary New Zealand painting which has been steadily added to ever since.

At first the demand for new works was so great that limited edition prints by contemporary artists were bought to ensure that all employees were able to share in the new experience. Those who preferred colonial painting to contemporary art had their taste accommodated either with the Alexander Turnbull Library's reproduction prints or by Avon prints. In addition, a set of the rare so-called " Duperrey prints " was purchased.

These record the 1824 Voyage autour du Monde of the Coquille under the command of Admiral Louis-Isidore Duperrey. Original sketches made by the crew member/artist Jules Lejeune were painted by the artist Antoine Chazal then made into handcoloured engravings by Ambroise Tardieu which were published in 1826. Those Duperrey prints recording the native birds and fish of places visited during the voyage were donated by Fletcher Holdings to Otago University Library after Fletcher Construction had completed the University's new library building in 1965. The remaining works formed the basis of a collection at Penrose of historic New Zealand prints which has also continued to grow.

During the years 1967 - 1981 paintings by early artists who visited this country were collected as well as paintings by those who settled here. New Zealand-born artists across the whole spectrum of styles and periods were also collected. Younger emerging artists were not neglected nor were works by such eminent foreign figures as Petrus van der Velden and, after the turn of the century, Claus Fristrom, James McLauchlan Nairn, Girolamo Nerli and later Rudolf Gopas, whose impact as teachers was so significant.

Buying for the collection was done at dealer galleries and at auction where Lady Fletcher received a deserved reputation for her discerning eye and spirited bidding. Her special coup in purchasing Alfred Sharpe's large watercolour Sunset on the Puhoi River (Wenderholm) at Cordy's in 1971 is far from being the only one for which she was responsible.

In the late 1970s Fletcher Holdings and another major public company, Challenge Corporation had acquired between them a majority shareholding in the Tasman Pulp and Paper Company Limited and in 1981 the three companies merged to become Fletcher Challenge Limited. This had significant implications for the Fletcher Collection as it was now joined by the Challenge Collection, which had been existence since 1965.

It owed its origin to two men, Ron Trotter, now Sir Ronald Trotter, and Jack Hodgetts, whose decision it was to enhance the new 26 storey Challenge House on The Terrace, Wellington with original paintings. Over the following ten years a portfolio of 120 paintings was acquired, mostly but not exclusively landscapes considered most appropriate for a largely rural company. Margaret Trotter added a large contemporary collection of paintings to the Challenge Collection many of which were hung in the offices of subsidiary companies as well as in the company's Head Office.

Sir Miles Warren's 1979 design brief for a new Challenge House on Lambton Quay included the provision of light, temperature and humidity controls suitable for the hanging of paintings. Lady Trotter was put in charge of buying additional works in preparation for the move. Fletcher Challenge House, Wellington, as this building was known on its completion, was one of the first examples in New Zealand of an office building being specifically designed to accommodate works of art.

From 1981 until 1991 two art collections were maintained; in Auckland under the consultancy of Petar Vuletic of Petar James Gallery and later of John Gow of John Leech Gallery working closely with Sir James Fletcher, George Fraser and an " unofficial " art committee and in Wellington under the curatorship of Lady Trotter.

During Petar Vuletic's consultancy with the Fletcher Collection, Auckland from 1973 until 1986, a significant collection of abstract painting by contemporary New Zealand artists was put together. Works by senior abstractionists Mrkusich and Walters, as well as younger abstract artists such as Gretchen Albrecht, Stephen Bambury, Ian Scott, Robert McLeod, Geoff Thornley and Mervyn Williams increasingly made Fletcher House a veritable gallery of contemporary art through the persuasive advocacy of Petar Vuletic, well known throughout the country for his insightful and well-argued views about New Zealand art history.

In Wellington, during the ten year period of her curatorship, Lady Trotter bought widely and adventurously in the contemporary area. She travelled throughout the country visiting dealer galleries and artists' studios in search of the finest representative work by established major and emerging artists. Under her guidance important works by McCahon, Fomison and Hotere were added to the collection, as were significant works by abstract painters. It was never her policy to avoid a fine but difficult work when the purchase of a superficially easier one might have been more immediately pleasing. The value of her curatorial policy is evident on Fletcher Challenge's walls to this day.

Close working relationships were formed with the staffs of the National Art Gallery and the Auckland City Art Gallery. Among those consulted on the building of the growing Wellington collection were artist and art historian Melvin Day, Peter Webb as well as all major art dealers but particularly Elva Bett, Denis Cohn and Rodney Kirk Smith.

In 1987 it was decided to merge the dispersed Auckland and Wellington company offices into a single global headquarters in a refurbished Fletcher Challenge House at Penrose, Auckland. The merging of the two painting collections now became an inevitability.

On the death of George Fraser in 1986 the Fletcher Collection lost one of its driving forces. He had worked tirelessly to give the paintings he collected a high profile among employees. Although like everyone else he had his favourites and his bêtes noires among artists and individual paintings, he always encouraged a tolerant response to the new. He insisted, emphatically when necessary, that offices furnished with fine paintings be kept tidy and unadorned with personal photographs or calendars.

From 1986 - 1991 Lady Fletcher curated the Auckland collection with John Gow acting as consultant. His opinion was frequently sought by Sir James and Lady Fletcher, who had long kept a sharp eye on art auction catalogues during a period of art market bouyancy in New Zealand, albeit one which came to an abrupt halt in October 1987. Despite this, the company's interest in art purchasing continued.

By late 1988 the refurbished Fletcher Challenge House was fully occupied and Andrew Drummond's impressive large scale sculpture Resting Limbs: From another Archeology had been permanently installed in the Reception Area on the ground floor.

In anticipation of the merging of the two collections in Penrose it was decided in 1990 to form an Art Committee to administer it. The members of the committee were Sir James Fletcher (Chairman) and three of the company's chief executives, John Hood, Michael Andrews and Neville Darrow, later succeeded by Bill Falconer. Their first task was to write a mission statement for the Fletcher Challenge Art Collection and to make the decision to appoint a full time art curator.

By July 1 1991 paintings formerly in Wellington had all joined their Auckland counterparts on the walls at Fletcher Challenge House and in the new Penrose West complex. On that date Lady Fletcher and Lady Trotter handed over their accumulated documentation of the art collection to a curator, Peter Shaw, whose responsibilities included cataloguing, loans, art education of staff, accessioning and de-accessioning of works and the exhibition of all paintings.

In a period which saw the dismantling of many of New Zealand's corporate art collections the Fletcher Challenge Art Collection continued to go from strength to strength. Holdings of works by major and established mid-period New Zealand artists were been updated; a collection of work by emerging artists was carefully put together; gaps in the collection were been filled; visitors have continued to be welcomed, among them artists, gallery personnel, staff and families and many guests of the company.

The Fletcher Trust Collection is still housed in Fletcher House in Great South Road where works adorn the walls of Fletcher Building. A number of works are on loan to Government House in both Auckland and Wellington.. Other works are travelling on loan in specially curated exhibitions initiated either by the Trust or by public art galleries. The Fletcher Trust’s intention is that these paintings that constitute a unique record of the whole history of New Zealand art should be seen by as many New Zealanders as possible.

Peter Shaw
Art Curator
April 2004

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